Shilpa Reddy to unveil collection on NYs Hudson River

Designer Shilpa Reddy is all set to showcase her work at a fashion show in New York. The show will be held on a magnificent boat on the Hudson River. Touted to be a visual fiesta, complete with a backdrop of New York's hypnotic skyline and iconic masterpieces including the Brooklyn Bridge, Statue of Liberty and One World Trade Center, Jessica Minh Anh's show at which the new collection, Floral Geometry, will be displayed will be held on March 19.

Shilpa announced this at an event held at N District, Jubilee Hills, recently. Actress Regina Cassandra and former minister Dr J Geeta Reddy graced the event. The former Miss India was the first Indian designer to showcase her collection on top of the Eiffel Tower in Paris; she was a part of Minh Anh’s J Autumn Show 2014.

“I feel elated to present the collection. As an Indian designer, it is indeed a proud moment for me and the fashion industry,” said Shilpa Reddy. “I used the traditional Pochampally weave and flirted a little with floral inspirations for the new collection. A century old technique of colourful threads intricately woven on traditional looms is used to create the Telangana ikkat or tie-and-dye pattern. Though the outfits are created using Indian fabrics they are styled to suit New York’s fashion palate,” Reddy added.

25th Amazon India Fashion Week to be held in Delhi

NEW DELHI: A new title sponsor, over 100 established and rising designers, a fashion label from Bollywood actress Shraddha Kapoor and promotion of Khadi as its main theme, the 25th edition Amazon India Fashion Week (AIFW) will see glamour at its best when it kicks off here on Wednesday.

The five day autumn-winter edition of the fashion week will be held at Pragati Maidan, where some of well-known names like Abraham and Thakore, J.J. Valaya, N ..

"Amazon's coming on board would give a much-needed shot in the arm to the industry; this association is bound to further expose designers and craftsmen to the strengths and realities of doing business in the digital world," FDCI President Sunil Sethi, said in a statement.

Apart from the established names, there will also be a focus on promoting Khadi through a special installation where 63 designers in collaboration with FDCI and a fashion maga ..

Read more at:

Kareena Kapoor dazzles on runway as Lakme Fashion Week 2015

Bollywood actors sashayed down the ramp as the fifteenth edition of Lakme Fashion Week (LFW) summer-resort 2015 marked its grand finale on Sunday. LFW, one of the prestigious fashion weeks of India, is an annual event held in the country`s showbiz capital, Mumbai.

The event was attended by who's who of Bollywood, including Deepika Padukone, Karisma Kapoor, Jacqueline Fernandez, Sonakshi Sinha, Simi Garewal and Saif Ali Khan, who came to cheer for their favourite designers.

Sticking to the 'sculpt' theme, designer Anamika Khanna made her showstopper and Bollywood diva, Kareena Kapoor Khan, don black saree draped toga dress with a white embroidered blouse. Kapoor beautifully complemented her dress with winged eyes, a ponytail, black strap heels and a patterned clutch.

Veteran Bollywood actress Shabana Azmi, also set the ramp ablaze in a dazzling Banarasi red sari and a turquoise blouse, a creation of actress-cum-designer Mandira Bedi.

Bedi said her collection comprised of summer colours such as oranges, pinks, yellows, red and purple. "Every saree has a touch of Banaras. The saree that Shabana is wearing is the booty that I had in today. Every saree had something of Banaras and as far as showstoppers are concerned, last year I made my mother walked, and for me this time it is my absolute privilege that I have got Shabana, the ultimate woman of substance, walking for me and looking so graceful, so lovely carrying off one of my sarees so beautifully," said Bedi.

Azmi said there was no other outfit like the saree. The yesteryear actress walked the ramp with a poetry recited by her husband and veteran lyricist Javed Akhtar, playing in the background.

Bollywood actor, Rajkumar Rao, showcased designer Kunal Anil Tanna's collection - inspired by Japanese culture and cheerful colours like cherry, plum, burgundy and white.

"This is my first time I debuted as a showstopper. When he asked me to do this for him, I was little scared but I think once I reached here, I was there back stage and there was so much energy and passion and everybody was running, I was thrilled. I was excited being there. Once I was on the ramp, I totally enjoyed it," said Rao.

Model-turned actress, Chitrangada Singh, also walked for the ramp for ace designer Tarun Tahiliyani displaying his funky collection.

The event had begun on March 18 and the five-day long event saw many seasoned and young designers showcase their collection.

Amazon launches designer store in India

BENGALURU: In a bid to move deeper into the apparel business, online marketplace Amazon has launched a designer clothing store.

It has partnered with the Fashion Design Council of India (FDCI) to pick talent from fashion schools, as well as established designers to sell on the portal.

"Fashion is one of our top three categories on Amazon and the challenge is to keep up with the growth," said Vikas Purohit, head of fashion at Amazon India. Amazon says its fashion business has grown fourfold in three months.

"There is an ecosystem of graduates from schools like NIFT (National Institute of Fashion Technology), who can't afford to buy a shop or invest in rentals. A lot of dreams die there. We are giving these designers a platform for their work and only charge a commission based on sale."

The company is sponsoring the India Fashion Week, which begins on March 27 in Delhi. "We have shared data with our designer sellers to help them create products targeted to a wider audience," Purohit said.

The online store will be launched with about 20 designers.

It hopes to ramp up the number to more than 100 in a few months. "FDCI is helping us scout for new talent," he said.

The launch of an online designer store by Amazon would give "a much-needed shot in the arm" to the industry, said designer Rajesh Pratap Singh. "This association is bound to further expose designers and craftsmen to the strengths and realities of doing business in the digital world."

With fashion being the largest and the fastest growing category in Indian e-commerce, top marketplaces are heavily investing in boosting this high-margin business to reach profitability soon.

Last month, said it bought, a site that sells designer brands, to strengthen its fashion business.

India's biggest marketplace, Flipkart, already owns fashion-focussed Myntra. Lifestyle portal Jabong is backed by Rocket Internet.

Topshop, Zara are expanding in Houston

Fashion retailer Topshop will open its first Houston store at the Galleria on Thursday.

The 17,000-square-foot, two-level store will house Topshop (women's) on the first floor, along with shoes, beauty and accessories, and Topman (men's) on the second floor. There will be 19 dressing rooms on the first floor and seven on the second.

The store will be located in Galleria II, near Kona Grill.

The British-based retailer has 319 stores in the United Kingdom, with 137 international franchises in 40 countries. Houston is the ninth U.S. location. Topshop and Topman also are sold in Nordstrom stores.

Zara coming to Memorial City Mall

Global fashion retailer Zara will open at Memorial City Mall in late 2015, according to mall owner MetroNational. The location will feature a three-boutiques-in-one design concept with separate storefront entrances for women's, men's and children's areas.

The store will be across from Forever 21.

Zara, which is based in Spain and has a shop in the Houston Galleria, is one of the world's largest fashion retailers. It has 54 stores in more than 20 U.S. cities and will add more than a dozen this year in New York, Los Angeles, Chicago, Dallas, Boston, Seattle, San Diego, Sacramento and Las Vegas.

Modi Says His Fashion Sense Is a Gift From God

A new biography of Narendra Modi, which grants rare access to the Indian prime minister, assesses his campaign to become leader of the world’s largest democracy from a spin doctor’s perspective.

“The Modi Effect: Inside Narendra Modi’s Campaign to Transform India,” written by Lance Price, a former adviser to Tony Blair when he was prime minister of the United Kingdom, is the result of hours of meetings with Mr. Modi at his official residence in New Delhi after his election.

The author, a key Labour Party spin doctor in the late 1990s, examines Mr. Modi’s brand, his social media dominance and his campaign that harnessed technology like never before in an Indian election.

In the extract below, Mr. Price reports on the Indian prime minister’s sense of style that was central to the creation of his brand.

Much has been written about Mr. Modi’s fashion savvy: President Barack Obama even commented on it during his visit to India, suggesting that the Indian prime minister out-styled the First Lady Michelle Obama.

    A close view of Mr. Modi’s famous pinstripe suit  with his name embroidered into the stripes. He wore this suit during a recent visit by U.S. President Barack Obama to  New Delhi, India’s capital city.

But, until now, the prime minister himself has not commented in public about his wardrobe.

Mr. Price quotes Mr. Modi as saying “God has gifted me the sense of mixing and matching colours. So I manage everything on my own. Since I’m God gifted I fit well in everything. I have no fashion designer but I’m happy to hear that I dress well.”

    Mr. Modi wore a horned hat in the northeastern state of Nagaland in December to open the Hornbill Festival.
    Biju Boro/Agence France-Presse/Getty Images

Nalin Kohli, a spokesman for Mr. Modi’s Bharatiya Janata Party, said many people had written about the prime minister and tried to interpret him.  “In a nut shell, Mr. Modi is clearly seen as an icon of developmental politics, strong leadership and charismatic campaigner,” Mr. Kohli said.

An extract from the chapter of Mr. Price’s book titled “Brand Modi.”

A man in his mid-sixties with glasses, grey hair and a beard is not everybody’s idea of a fashion icon.

But it is one of the many apparent contradictions that make Modi so unusual that this self-proclaimed ‘man of the people’ is as fashion conscious

as any leader on the world stage. Even the New York Times fashion blog has been moved to note that ‘Mr Modi stands out. Literally and strategically.’

I remember the lengthy discussions inside 10 Downing Street when Tony Blair realized for the first time that he needed glasses. He fancied

himself in a pair of Calvin Klein’s, but we in the communications team insisted he should get an NHS pair so he wouldn’t be accused of being too flash.

Narendra Modi had no such inhibitions. It has been widely reported that his glasses are from Bvlgari, his watch is a Movado and the pen that often pokes from his top pocket is by Mont Blanc. The shirts themselves, a short-sleeved version of the traditional round-necked kurta, have become an internationally sought-after brand. He has them hand-made, and is often seen to change them several times a day, even switching colours so they go well with the background when he speaks.

His own account of the birth of the Modi Kurta has itself become legendary. He claims it was merely a way of making life easier before he was famous and was just a nomad travelling the country with a small bag. ‘I had to wash my own clothes.

So I thought my shirt occupied too much effort in washing and space too. I cut the sleeves myself. So my shirt became half sleeved. I have been wearing such clothes for over twenty-five years. Yes, I like to dress up well and stay clean. God has gifted me the sense of mixing and matching colours. So I manage everything on my own. Since I’m God gifted I fit well in everything. I have no fashion designer but I’m happy to hear that I dress well.’

Modi’s fashionable tastes are said to be one reason that some traditionalists in the RSS, with its austere customs, became suspicious of him. In a sense his clothes and accessories are a very visible expression of what does indeed set him apart from the strict nationalist tradition. For him they symbolise his commitment to modernisation, ambition and good-quality products, although I’m sure there is a touch of vanity behind his choice of clothes too.

Men across India didn’t exactly rush out to buy short-sleeved shirts once Modi and his kurtas were on the TV every night, but the garment industry realised there was a marketing opportunity to exploit and both high-end and cheaper versions of the kurtas soon started appearing in shops and markets.

Every craze in the world, it seems, generates its own t-shirts and the Modi phenomenon was certainly no exception. Some of the first to appear were designed even before he became the candidate, by young supporters who had created an online campaign called ‘Modi-fying India’.

Tajinder Pal Singh Bagga had represented the party’s youth wing on the BJP national executive for four years when he decided more should be done to make politics, and Modi in particular, more attractive to younger voters.

‘If you see the scenario two years back,’ he told me, ‘when you spoke with the youth they would say I am not interested, everybody is a thief. But they saw a ray of hope in Modi.’

Having watched Bruce Springsteen perform for Barack Obama, he and some friends staged a small rock concert. Concerts need t-shirts and these, too, were a deliberate attempt to copy the Obama campaign, although with a very Indian twist.

‘We launched t-shirts because there were many people blaming Modi for the 2002 riots,’ said Bagga.

‘The first t-shirt was with the quote from Modi, “India First is my definition of secularism”. And the second t-shirt had Modi’s face with the tagline, “Face of Development”.’

They were hardly the sort of slogans you can imagine fashion-conscious young Indians wanting to see emblazoned on their chests, but this was just the beginning. Once his campaign was properly up and running a huge market opened up for Modi-related products.

An online shop,, was quickly established and there were t-shirts galore available at the click of a button. Most of the designs prominently displayed his face, while others featured political slogans like ‘sip the change’, alongside a kettle pouring out a cup of tea.

One simply replaced the ‘S’ in the iconic Superman symbol with an ‘N’.

Modi was well aware of the use being made of his image and wholeheartedly approved. Another volunteer recalled going to show him some of the products. ‘We showed him various things like cups and Superman tees with his face on it. He loved it and he said, “Go ahead and do it”.’ As the merchandising really took off, joined the online sales drive and new products were made available.

There were better-designed clothes for both men and women, stationery, watches, key-rings, mouse mats and toys. With a keen eye for the news agenda, some products were launched on particular dates, like NaMo chocolates for Diwali and the NaMo pepper spray that came out on International Women’s Day.

When a specific controversy arose, new t-shirt designs could be quickly produced to take advantage of the situation.

So when Modi decided to fight back against the chai wala jibes, Tajinder Pal Singh Bagga and his friends at Modi-fying India printed hundreds of thousands of t-shirts with a picture of Modi and the lotus symbol on the front and a rather lengthy slogan in Hindi on the back that read, ‘Why can’t a tea-seller become PM? Why can’t the one who changed Gujarat change India too? Modi – my PM.’ The garments were then distributed to tea vendors all over India.

Inevitably, cheaply produced copies of some of the t-shirts and other merchandising started to appear on market stalls just about everywhere. This presented no problem for the campaign team. They had no patents to protect. Indeed, quite the reverse, the rip-off products were just another kind of free advertising and it was obvious for all to see that there was no equivalent demand for Rahul Gandhi apparel. At the same time, promoting Brand Modi had to be about more than clothes, key-rings and assorted accessories. To do the job properly, the party needed some help from the experts.

Piyush Pandey is the Don Draper of India’s advertising world. Not quite so young and dashing perhaps, although he told me working on the Modi campaign had made him feel twenty years younger. The allusion to the hit American show Mad Men brought a smile to his lips under his huge bushy moustache.

We were sitting in his stylish apartment, tastefully decorated and with jazz posters on the walls. He stretched out and picked up his second large whisky. ‘No, life is very different to Mad Men. We actually have to work hard.’ In a short but intensive campaign, Pandey and his team regularly put in up to twenty hours a day trying to keep up with the demands of the election schedule. ‘I think this campaign was the most memorable of my life,’ he said, ‘because for six weeks every day God was on my side.’ Not that he needed divine inspiration.

He signed up for the role only in February 2014, by which time the market was more than receptive to what he was about to market. He didn’t demur.

‘How many times do we get a product so easy to sell?’ Pandey knew Modi of old. The company he worked for as executive chairman and creative director, Ogilvy & Mather, had handled the contract for Gujarat’s tourism push for nearly four years. But the founder of O&M, David Ogilvy, had made it a rule not to do political advertising, and so Pandey had turned down the contract for the 2012 Gujarat elections and did so again when Modi asked him to handle the general election.

Then, at the end of January, the phone rang again. ‘He said, “You must reconsider, I think I need you”. So I agreed to think it over.’ The solution was to take on the job not on behalf of O&M but the subsidiary company Soho Square, which he also chaired.

The man in charge of the day-to-day running of Soho Square, Samrat Bedi, readily agreed, and a meeting was quickly arranged with Piyush Goyal, chair of the Election Information Campaign Committee. Goyal shared the fi ndings of the public opinion survey he had commissioned, which had shown that Modi’s personal popularity was running around 20% higher than that of the BJP.

He wasn’t just out-performing his party, but was far ahead of any of his colleagues in the leadership. That meant, in advertising speak, according to Bedi, ‘Mr Modi had far more equity than any other leader in the party, which led them to take a decision that Mr Modi would be the face of the campaign and that a presidential form of campaign would be run. It was unanimously decided that, instead of having multiple leaders, there would be just one brand, one face and one leader, Mr Modi. Just like it is done in US. That was the starting point for us.’

Lakme Fashion Week 2015: Deepika, Sridevi, Rani and Kajol cheers up Sabyasachi

New Delhi: Lakme Fashion Week 2015 is here and that too with a bang! The 5-day gala event kick started yesterday with much fun and fare and of course Bollywood glamour. From Sridevi to golden girl of Bollywood Deepika Padukone, Bollywood's style divas made a beeline at the opening show of Lakme Fashion Week's latest season.

Sridevi, Deepika, Rani and Kajol at LFW 2015

Sridevi attended the show wearing a saree by the designer itself along with a small bindi, a hair bun and pink lips completed her look. And we must say she looked absolutely stunning.

Another Bollywood diva Kajol also chose to wear designer Sabysachi's creation. Kajol wore a floral dress by the designer and tied her hair in a bun. She teamed her dress with turquoise chandeliers, nude heels and dark pink lips completed her look.

Neha Dhupia and Kiran Rao

Sabyasachi's lucky charm and a very good friend Rani Mukerjee was also present at the show to cheer for her friend. She wore a black saree by the designer. Rani kept it simple with minimal jewellery and Audrey Hepburn style spectacles.

Deepika Padukone who attended the do along with her mom looked breezy and beautiful in Sabya's latest creation. She wore a berry coloured maxi floral printed dress, kept her hair open and finished her look with deep red clutch, red lips and shoes.

Fashionista Neha Dhupia turned up at the show wearing a beige tunic, whereas Aamir Khan's wife Kiran Rao sported a T-shirt along with leggings.

Others who attended the fashion show were Irrfan Khan, Farhan Akhtar, Rhea Kapoor, Divya Khosla Kumar, Adhuna Akhtar and Atul Kasbekar.

Kalkii and Divya Khosla Kumar

The Lakme Fashion Week Summer/Resort 2015 that started yesterday will mark the completion of 15 years of the bi-annual event.

83 designers and 15 sponsors will participate in Summer/Resort 2015 edition of LFW. The names include those like Raghavendra Rathore, Tarun Tahiliani and Wendell Rodricks, Kiran Uttam Gosh, Krishna Mehta, Manish Malhotra, Suneet Verma, and Shivan & Narresh.

Ekta Kapoor launches her fashion label 'EK'

The Television Czarina launches her signature line 'EK', comprising Indian ethnic wear and exquisite jewellery. Balaji headhoncho, Ekta Kapoor, who pioneered the way for female producers in the country and continues to remain the Czarina of Indian Television, now ventures into the fashion segment with her signature label 'EK'

Ekta Kapoor revisits old title for her new show

The power player made a formal announcement today at a press conference in Mumbai, launching the label that features women's clothes and accessories, with lead actors from her top shows, namely Sakshi Tanwar, Anita Hanandani, Divyanka Tripathi, Paridhi Sharma, Sriti Jha & Karan Patel. Ekta Kapoor's signature line will be available on Best Deal TV, India's first celebrity-driven 24/7 Home Shopping Channel, that will be aired nationwide from March 18 onwards.

Says Ekta Kapoor, "I've always looked to venture into new territories and with my label I hope to reach out to women across the country. EK is an endeavor to make fashion accessible and affordable." Says Raj Kundra, CEO, Best Deal TV, "Ekta Kapoor has been a pioneer not just in television and films but also in fashion trends that have shot to fame with her successful television shows over the decade. The EK Label is exclusive, aspirational and affordable and we are happy to introduce her label on Best Deal TV".

Becomes India’s first online fashion mall

E-commerce major Snapdeal has acquired (formerly the definitive online destination for premium and luxury fashion for an undisclosed amount. Post this acquisition, Exclusively will complement Snapdeal’s existing ecosystem and provide a consolidated offering for the luxury and lifestyle shopper, making it India’s first online luxury mall.

With this acquisition, Snapdeal looks to further strengthening its fashion business and reaching $2 billion in GMV in the fashion category this year.

Importantly, Exclusively will continue to function as an independent site and all aspects of Exclusively’s online shopping experience will remain intact, with new collections and service augmentations in the pipeline. With its nationwide reach, robust technology platform and deep consumer insights, Snapdeal will help Exclusively scale up and expand its current business and reach.

Commenting on this announcement, Kunal Bahl, Co-founder and CEO, said, “Snapdeal has always operated ahead of the curve in the e-commerce space, especially when it comes to category leadership. We have witnessed a surge in demand from consumers across the country for premium and luxury products, however, given that access to luxury brands is severely limited in our country, we have brought Exclusively into our family to give our 40 million plus users access to the widest range of aspirational, high end products and services.” was the first company to offer Indian designer wear online. At present, it retails hundreds of leading Indian designers on its site, including Manish Malhotra, Tarun Tahiliani, Manish Arora, Anita Dongre and Rohit Bal.

Speaking about the announcement, Sunjay Guleria and Mohini Boparai-Guleria, co-founders of Exclusively said, “Exclusively has built and grown a cache of leading premium Indian designers, brands and boutiques. The partnership with Snapdeal comes at the right time. With increased awareness and growing disposable incomes, premium and luxury consumption in India is seeing a significant upward trend. With the geographical limitations of the brick-and-mortar model, we strongly believe that the luxury and premium segments can only be grown by sharing access with the consumer.

So far had raised over $18 million in funding from Accel Partners and Helion Partners. In November 2012,  Myntra acquired Shersingh, a private label developed by

According to a recent KPMG-ASSOCHAM report,  luxury products and services is a $14bn market in India, growing at 30 per cent on an annual basis. More than 70 per cent consumers want to shop for luxury products in India rather than abroad.

The acquisition will put Snapdeal in better position to compete with Flipkart which acquired Myntra last year and Rocket Internet backed fashion portal Jabong.