This is default featured post 1 title

Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara -

This is default featured post 2 title

Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara -

This is default featured post 3 title

Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara -

This is default featured post 4 title

Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara -

This is default featured post 5 title

Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara -

Sunday, April 26, 2015

Katrina Kaif Not going to Cannes to set any trend

Katrina Kaif is ready to make her red carpet debut at the 68th Cannes International Film Festival, but the actress says she intends to enjoy the platform, which weaves cinema, fashion and beauty together, instead of fretting over her looks. The “Bang Bang!” actress will walk the red carpet at the 68th Cannes International Film Festival as the ambassador of cosmetic brand L’Oréal Paris, and to be a part of the opening ceremony of the film gala on May 13. “I don’t think I’m going there to set any trend or look. I don’t think that is my intention. I think my intention is to be me,” the actress told over phone from Mumbai.

That’s the reason L’Oréal has signed me as the ambassador — for what I represent. I will find something that I’m comfortable in and will not get carried away to make a statement. I think one should be true to one’s own self and enjoy the festival and the platform which celebrates cinema, fashion and beauty trends as well,” she added. The 31-year-old is yet to decide on her look for the film fest, but notes that she will pick the ensembles soon. “I have not decided the look yet. We would be working with the team at Cannes, which consists of some amazing hair and beauty technicians. We haven’t thought whether it would be Indian or western look. We haven’t made any plans but we will zero in on it soon,” the talented actress said.

L’Oréal Paris will celebrate 18 years of its partnership as the official makeup partner for Festival De Cannes this year with ‘Matte or Gloss’ as the beauty trend. Aishwarya Rai Bachchan and Sonam Kapoor will also bring Bollywood glamour to the red carpet as ambassadors of the brand. A cursory glance at the bouquet of films at the fest will highlight lack of Indian presence. Apart from first look of “Jazbaa”, Punjabi film “Chauthi Koot” and Neeraj Ghaywan’s debut feature “Masaan” are headed to the international film festival. The actress terms the dearth of Indian films as a passing phase.

“I think every year is different. Sometimes we have the right kind of films for the festival and sometimes we don’t. So I think this is just not year.” “I’m sure there will be many more years to come,” Katrina, who had a slow start in Bollywood with “Boom”, but went to draft a successful story with hits like “Namastey London”, “Welcome” and “Singh Is Kinng”, she said. On the professional front, Katrina is busy with “Fitoor” and “Jagga Jasoos”.

Ileana D’Cruz turns showstopper at Giles At Koovs launch in Delhi

Fashion got a dose of English glamour recently, at the launch of Giles At Koovs, an exclusive collaboration between British designer Giles Deacon and The highlight of the evening was a fashion show that saw India's top models walk the ramp. Hosted by the British High Commissioner at his residence in Delhi, the star-studded guest list included Ileana D'Cruz, who was also the showstopper for the evening.

Set against the backdrop of silver mirrored installations, the fashion show had models walk the ramp to Anushka Manchanda's voice, with the singer wearing a dress from the collection. Then entered Ileana D'Cruz, who closed the show in a pink dress.

Game Of Thrones actress Gwendoline Christie accompanied Giles to the event. The British High Commissioner Sir James Bevan and his wife Lady Bevan played hosts to the the guests. The event was attended by a mix of people from the design, art and music fields. Adding to the guest list were models Kanishtha Dhankhar and Sonalika Sahay among others.

Tuesday, April 21, 2015

Jeans and lingerie: The growth of Indian fashion over the next decade

Young Indian women are spending more than ever on jeans and lingerie.

A study by Technopak Advisors, a retail consultancy, shows that market for lingerie, denim and t-shirts will grow the fastest among women’s apparel in the next decade in India. Whereas market for sarees—the quintessential Indian garment—will grow at its slowest pace. (Lingerie includes bras, panties and camisoles.)

While the saree market will expand at a rate of 6% over the next eight years the lingerie, denim and t-shirt segment will see a growth of 15% each, the data show. For the research, Technopak has analysed both the organised and unorganised markets in India.

Experts say this is an indication of changing demographics and lifestyle. India has the highest youth population in the world, according to the United Nations. These young men and women are not only more westernised and well-travelled than their parents, but also have much more disposable income.

“Denim has become a universal apparel in India, and is also more prominent in the low income markets,” said Arvind Singhal, chairman and managing director of Technopak.

“As far as inner-wear is concerned, young Indians are more conscious about their private clothing as sex is no longer a taboo for them, and is not restricted to post-marriage,” he added.

Even though its growth rate is declining, the saree market is still the largest by value in the women’s apparel market and would continue to be.

“Sarees are still a universal dress across India but the use is now getting limited to traditional or religious ceremonies, especially among young Indians. It will still remain the biggest in size, since the per unit cost is higher compared to say a denim jeans,” Singhal told Quartz.

Traditional sarees in India can cost Rs50,000 or more, whereas the price of a pair of Levi’s jeans usually varies between Rs2,000 and Rs4,000.

How Myntra, Jabong are redefining fashion industry

If there is one thing e-commerce companies want to change in India, it's the size of the trial room.

The new room would measure five inches or maybe a tad more, and be powered by a quad- or octa-core processor. Though much smaller than the conventional changing room of a brick and mortar apparel store, online retailers say the smartphone will do for India's fashion industry what Bruce Lee did for martial art movies.

"Fashion is the fastest growing category in online retail after electronics," says Prasad Kompalli, head of e-commerce platform at Myntra, one of India's largest online fashion retailers. Currently, every third search term from India is fashion related, says a Google study. It estimates that by 2020, online fashion retail will be 35% of the total online retail revenue generated in India. Currently, it accounts for 1% of the $43 billion fashion, accessories and footwear market.

With most of the action moving to mobile screens, the Bangalore-based Myntra, which was acquired by Flipkart for around Rs 2,000 crore last year, now plans to shut down its year, now plans to shut down its website and focus on its app.

"We are expecting 300% growth in sales in the next financial year," he says. The optimism is based on the fact that for Myntra, online traffic from mobile has jumped to 90% from 10% in less than a year. "When it comes to fashion, apps are more engaging. We are developing new features to track the social calendars of customers and advise them on what to wear on what occasion," says Kompalli.

Fashion as a category is infinitely more complex than say, selling mobile phones on the net. The phone is a standard product and comes in sealed boxes. Clothes or shoes are much more varied. How does one get a fix on colour, size, the cut of dresses, the fit of shoes etc?

The no-fuss facility of returns is a deal maker. For instance, Fashionara allows its customers to try clothes at home before paying, while Myntra has recently tied up with local tailors in Bangalore to pilot a customization project which includes alteration of new clothes.

Anant Nahata, the 31-year-old behind e-commerce portal Koovs, says technological advances will only enhance the online shopping experience in days to come. "Nearly all hurdles have been crossed apart from the touch and feel factor that a physical store offers. Even that will be solved by new developments in 3D technology," he says.

Koovs started off by offering deals on electronics, but Nahata, who is joint MD, transformed it into a fashion retail website.

His sprawling office in Gurgaon teems with designers who churn out chic fashion content for the in-house magazine as well as the website. "When e-commerce started here, people thought it would remain a small adjunct to brick-and-mortar behemoths. But that perception is changing fast," he says.

Amazon too has shifted its focus to fashion. "Since launch, our selection of shoes has grown by 350%, handbags and clutches by 500% and jewellery by 3000%," says Amit Agarwal, country head, Amazon India. The growth figures are, of course, so dramatic because of the low base.

The Seattle-based company sponsored the India Fashion Week last month got a bevy of fashion designers to sell on its website. It also plans to launch at least eight premium fashion brands in the next few weeks.

"The margins in fashion are fatter than those in electronics," says Praveen Sinha, founder and MD of Jabong, a Gurgaon-based fashion e-tailer that sells everything from shoes to sunglasses. "And, it's quite likely you will buy more shirts than cellphones during your entire life."

Since its launch around three years ago, the fashion portal has gone from sales of Rs 4.6 crore in 2011-2012 to Rs 527 crore in 2013-14 - a growth of 11,357%. In the same period, Jabong and Myntra's combined top lines outpaced those of fashion giants such as Zara and Levi's.

"High street won't be able to compete with online retail," claims Vivek Gaur, founder of Yepme, an online retailer that sells affordable fresh fashion. "When kids used to internet enabled devices grow up, they will not know any other way to shop."

However, that's still a long way off. Despite clocking blistering growth, most e-tailers have not yet come out of the red. But the low penetration of online retail has helped these companies raise more funds.

"The headroom to grow in fashion is huge," says Arun Sirdeshmukh, the former CEO of Reliance Trends who launched Fashionara, currently valued at Rs 200 crore. "Margins in electronics and books are traditionally wilting and penetration of online sales in these categories has reached a saturation point in developed markets. In the US, for instance, one out of every two books sold is bought online while one out of eight fashion-related products sold is bought online. Here, only one out of every 100 fashion-related items sold is bought online." Sirdeshmukh is looking to double his business to Rs 500 crore this year, and has raked in around $15 million in funding.

So, is the game up for offline fashion retailers? Or can they measure up with a combination of physical and online formats?

"Offline retail is not dead," says Rahul Chowdhri, partner with Helion Venture Partners, a VC fund that has stakes in companies such as Fashionara, Yepme and Shopclues. "Offline players will find a way to adapt and combine their services with online players, and online players too will do the same. For instance, there is an emergence of fashion discovery startups like Wooplr that bridges the offline-online divide by allowing people to add their favorite products and stores in the city and share it with others. The platform helps people discover new products available in their neighborhood and also allows offline stores to acquire an online customer base and increase in-store sales," he says

Friday, April 17, 2015

Sydney based celebrity stylist Jules Sebastian in WA fashion

Western Australia has a special spot in the heart of Sydney-based celebrity stylist Jules Sebastian.

From our accomplished designers to our stunning models and hardworking pop stars, Sebastian, right, has been consistently blown away by the talent coming out of Perth.

“One thing I’ve learnt in life is that you can have all of the hype in the world but you have to deliver, and that’s something that’s definitely happening from people in WA — they’re delivering,” she toldAAA .

“A lot of talented people in the fashion industry come from Perth and from WA. They come here (Sydney) and they just blitz it and they’re really, really good at what they do.”

Hot on the heels of styling local designer Betty Tran’s Mercedes- Benz Fashion Week Australia show last night, the mother of two, who is married to Guy Sebastian, will hop on a plane to Perth in a few days and she has some big plans in store.

In addition to checking out the sights, the Adelaide-raised creative is looking forward to spending time with her good friend and client Samantha Jade, who will return home to finalise her red-carpet look for the TV Week Logie Awards, where she is nominated for best new talent.

“We have a fitting because she’s getting dressed by Pallas Couture for the Logies,” Sebastian revealed.

“They have a shop in Sydney but they make a lot of their stuff out of Perth. So we have a dress fitting while we’re all in Perth and her dad is going to cook me a curry as well, which I’m excited about.

“I feel like it’s my home away from home already.”

While in Perth, Sebastian will also host a runway show and styling workshop at Garden City next Thursday, showcasing the hottest looks for the colder months.

An experienced stylist with a client list that includes Renae Ayris and Jessica Mauboy, the style maven is passionate about making fashion accessible and is looking forward to sharing her expertise with local shoppers.

“Dressing and fashion can be a little bit intimidating for some people,” she said. “It’s all a bit scary sometimes so I want to break down the barrier between the scary and the fun of fashion because ... it should be fun.

2015 Australian fashion week highlights

Is there such a thing as an Australian style anymore?

The collections at fashion week had a distinctly international flavour, reflecting the need now for Australian designers to look beyond our shores to establish viable businesses. As the impact of online shopping and the arrival of global fast fashion chains continues, smart designers are creating transseasonal ranges that appeal to shoppers here and overseas, which means the trends on our runways are now the same as anywhere else in the world.

This season that translated to culottes, crystals, brocade and flares, flares, flares as the golden era of 70s glamour continues to cast its influence.

The highly commercial air of the week meant Australian fashion week at times lacked originality and excitement, but it’s still a win for shoppers who just a decade ago were starved of on-trend options at all price points.

In terms of price points, the Australian fashion industry is a lot like Australian society: there is a solid working-class base of mass-market brands, a bulging middle class of commercially minded concerns, and a small upper crust of superlative designers. The latter at fashion week included Toni Maticevski, Kym Ellery and Romance Was Born’s Luke Sales and Anna Plunkett, who are celebrating a decade in business since founding their label in 2005.

The one thing fashion week lacked this year was the raw energy of exciting new talent – I’m thinking of Romance Was Born when they made their fashion week debut in 2007. Trends come and go but fresh blood and ideas are crucial to the evolution of fashion. Hopefully next year.
Kym Ellery
Kym Ellery shows regularly during Paris fashion week and her presentation which opened fashion week here had the polish, panache and exacting standards that define fashion in the French capital.

Perth supermodel Gemma Ward kickstarted the show, which saw metallic fringing, suede and brocade added to Ellery’s signature tailoring and flares. The show included a performance by dancers from the Australian Ballet, and an unexpected performance from an irate neighbour who stormed the catwalk to protest at the noise level emanating from the Carriageworks venue.

Ryan Lobo and Ramon Martin grew up in Sydney but are now based in New York, lending their spring summer collection a truly international feel. Breezy culottes, crystal-encrusted dresses and countless riffs on the “perfect white shirt” were the defining features of the range that attracted a host of high-profile fans to the front row, including Gemma Ward, model Tanja Gagic and Lindy Klim, entrepreneur and wife of swimmer Michael Klim.

Michael Lo Sordo
The only constant in fashion is change. In an industry fixated on newness and renewal it’s good to shake things up from the time to time, and so Michael Lo Sordo did with a 360 turn from his signature tailoring to embrace diaphanous gowns in baby blue, ivory and the palest of pretty pinks. The airy silhouettes and ice-cream colours were a welcome palette cleanser to a week more usually defined by strict tailoring and plenty of basic black.

Speaking of black, there was plenty in evidence at Strateas.Carlucci. The heavy fabrications, copious layers and thick knitwear on the runway were more autumn winter than spring summer, reflecting the recent return of designers Peter Strateas and Mario-Luca from wintry Beijing, where they contested the International Woolmark Prize. The pair was among just a handful of designers to show menswear on their runway, which included gold brocade suits for peacocks and elegant peacoats for more conservative tastes.

Many designers bandy about the word “couture” when they can’t even finish a hem properly, but Toni Maticevski showed why he is rightly referred to as the couturier of Australia when he delivered the standout show of the week. The Melbourne designer called on elaborate draping, folding and tucking techniques to create exquisite evening wear and some rather futuristic looking sleek metallic separates.

We Are Handsome
There was plenty of incentive to go to the gym, or at least to look good while pretending to, in the new activewear range unveiled by We Are Handsome on the tennis courts at White City. Bright digital print leggings, crop tops and shorts were among the looks that were refreshingly worn by actual athletes rather than models, including former champion pole vaulter Amanda Bisk and yoga teacher Kate Kendall. We are Handsome was launched in 2009 as a swimwear brand featuring digital prints of animals and landscapes.

Akira Isogawa
When Akira Isogawa made his fashion week debut in 1996, he couldn’t afford shoes for his models so he sent them out in red socks instead. The red socks made a return for Isogawa’s 2015 show, when he paid tribute to his original no-frills runway as the only designer on this year’s 20th anniversary schedule who showed at the inaugural event. The catwalk was packed predominantly with archival pieces, although some edgy new leather looks also put in an appearance while remaining true to the designer’s signature east-west fusion. Speaking of updates, the red socks were also supplemented with some spanking new red Adidas trainers.

Bianca Spender
Since founding her eponymous label in 2009, Spender has struggled with people constantly making associations with her famous designer mother, Carla Zampatti. But her spring-summer collection was an assured and impressive statement of independence. Inspired by Sydney Dance Company’s recent production Frame of Mind, Spender slashed dance-style full skirts with tiny incisions and employed godets to create beautiful 30s-style silhouettes perfect for the modern-day prima ballerina.

Romance was Born
Ned Kelly made his fashion week debut alongside a sea urchin bride and a Waratah Jillaroo in the highly creative and colourful show that enticed smiles from even the most jaded fashion hacks in the front row. The brand’s Cooee Couture collection was not about couture in the French sense, said designers Luke Plunkett and Anna Sales. Rather it was a celebration of Australian fashion icon Linda Jackson, who collaborated with the duo for the show. Held in the Old Australian Art section of the Art Gallery of New South Wales. The presentation was fashion as theatre and art, and showcased 22 looks inspired by Australian flora and fauna.

If the Romance Was Born show featured an Australian fashion icon, Ten Pieces put fashion in an iconic Australian location. Restaurateur Maurice Terzini and his partner Lucy Hinckfuss drained the Icebergs pool at Bondi Beach to present their monochromatic unisex collection on a perfectly sunny Sydney afternoon.

Monday, April 13, 2015

one of the first 3D-printed fashion shows in America

How much would you pay for a pair of shoes customized to fit you perfectly? How about wearing your favorite piece of art? Welcome to 3D-printed fashion.

MecklerMedia will host its first 3D Print Fashion Show in the United States in New York April 16, showcasing the latest items from the top designers across the world. The company promises “the top 3D print designers from around the world will create original pieces” that will debut at the show. One of the show’s main attractions: Fashion designer Melinda Looi will reveal, what is eventually world’s first full-length evening gown, 3D-printed as a single part flexible enough to slink and vamp with a woman’s body.

“3D printing will change the world.”

“When you think of constructing with a sewing machine, you’re always thinking in terms of how to use fabric and thread,” Looi told Digital Trends. “But with 3D printing, you’re not limited to that.” Looi is a veteran designer, having won Designer of the Year three times at the Malaysian International Fashion Week. The enthusiastic designer will debut her second 3D collection in collaboration with the fashion show’s sponsor, 3D print software provider Materialise. Her first collaborative collection with Materialise — inspired by birds — came in 2013 at Malaysia’s first printed fashion show.

“3D printing will change the world,” Looi explains. “Maybe not now, but in times to come 3D printing will usher in a new era by enabling machines to produce objects of any shape, on the spot, and as needed.”
Francis Bitonti Studio + Michael Schmidt Studios + Shapeways
Francis Bitonti Studio

Francis Bitonti Studio + Michael Schmidt Studios + Shapeways

Francis Bitonti Studio + Michael Schmidt Studios + Shapeways

Francis Bitonti Studio + Michael Schmidt Studios + Shapeways

Francis Bitonti Studio + Michael Schmidt Studios + Shapeways

Francis Bitonti Studio + Michael Schmidt Studios + Shapeways

Indeed, 3D-printed clothing has caught fire among designers across the globe. Materalise and Looi put on Asia’s first two 3D print fashion shows in Malaysia and Japan, three months apart in 2013. The following year, Geek Picnic 2014 — an open-air festival held annually in St. Petersburg, Russia — showcased 3D print clothing alongside robot giants and virtual-reality headsets at the first 3D print fashion show in Russia. Later this year, Boston will host its first 3D printing jewelry competition courtesy of Design Museum Boston, New England’s only design museum. And 3D Printshow has held events for the advancements in the space since 2012; it held its first fashion show in New York City last year.

The future will strut its stuff on the catwalk, in other words — yet it’s still far from a reality today.
How soon is now?

Interest in 3D-printed clothing may be at its highest ever, but trucks full of printed clothing won’t flood your local H&M any time soon. Creating the future is taxing financially, with a single dress costing upwards of $3,000 just to produce at the moment.

“Currently accessories and garment accessories are the only commercial way forward, as a complete gown is just too expensive,” Looi said. And garments that come from the current generation of 3D printers lack the durability everyday clothing requires. “The fragility of a 3D printed garment is another thing to overcome,” she explained.

Trucks full of printed clothing won’t flood your local H&M any time soon.

Looi chose not to reveal any details about her potentially groundbreaking collection, but promises it will be “even more spectacular then our last one.” Still, retail outlets are slow to adopt the groundbreaking tech, despite enthusiasm from designers. The acclaimed designer says no retail outlets have contacted her about selling her 3D-printed clothing yet, “but we do get a lot of inquiries from museum and exhibitors.” Emphasis on the yet: A spokesperson for MecklerMedia told Digital Trends the company has in fact received calls from retail chains interested in attending the show.

Other designers participating in the 3D Print Fashion Show have all had their hands in pushing this burgeoning industry. Andrew O’Mara helps 3D design custom footwear for startup Feetz, a company which turns photos of customer’s feet into individually customized 3D-printed shoes. Rachel Nhan, who has crafted 3D printed neckpieces, is assistant graphic designer at Aeropostale. Francis Bitonti runs a studio which produces 3D-printed jewelry, gowns, bags and accessories and describes itself as a “disruptive luxury brand.” Bitonti also holds webinars on the 3D print process in fashion and is holding his next one on June 10 at 1 p.m. EST.

For years, 3D print fashion has been on display. But Looi’s free-flowing gown could signal a path from the runway to your closet. With PayPal sponsoring this year’s Geek Picnic in Russia and Nike releasing its first 3D-printed Nike Football Rebento duffle bag, Mercurial FlyLite Guard and the Nike Vapor HyperAgility Cleat last summer, 3D print fashion may capture the funding needed to commercialize this revolution. It has certainly already captured the interest.

MecklerMedia’s inaugural 3D Print Fashion Show will take place April 16 at 5:30pm at the Jacob K. Javits Convention Center in New York City.

Read more:

Thursday, April 2, 2015

Miss India Aditi Arya: Always Wanted to Represent India Internationally

Aditi Arya, who is the proud possessor of this year's Femina Miss India World crown, says she always wanted to represent India on an international level and that inspired her to compete in a beauty pageant.

The 21-year-old model from Delhi suburb Gurgaon, who will represent India at the Miss World 2015 pageant, was enthroned as the winner of 52nd edition of the beauty pageant on Saturday at the Yash Raj Films Studio in Mumbai by reigning queen Femina Miss India Koyal Rana.

Aditi credits her friends with persuading her to participate in the beauty pageant.

"I had always thought of representing India at an international level, if not through a beauty pageant then through other platforms such as business conferences, conclaves, events.

I knew that I wanted to get there, some place where I make a statement and it becomes India's statement. To decide if it was through the beauty pageant route or some other route - that was encouraged by my friends," Aditi told IANS in an interview.

Having worked in the corporate sector, she feels beauty pageants accord instantaneous empowerment and a platform to be heard, which is not the case with the corporate environment.

"In a corporate environment you climb up that ladder very slowly and you have to really make an effort to be heard. So empowerment comes at a very slow pace, but the beauty pageant just pushes you, it propels you forward instantly," she said.

Admitting her family was flabbergasted upon the mellifluous news being broken to them, she said she wasn't bound by any expectations from her family and had their "unending support", although their teary eyes gave away the pride they felt following Aditi's achievement.

"They were surprised. They never really bound me by expectations, so I never knew whether they expected me to win or not because they always told me that I have their unending support and the results don't matter to them.

"When I won, initially I did not know how happy they were but then I saw their teary eyes and I just knew that they're really proud of me," she said.

Talking about her key to success, Aditi accredited her willingness to learn for her achievements.

"I had two keys to success. One was to be my natural self and the other would be the fact that I'm always willing to learn. For me, learning never stops - you never reach perfection, you just keep striving for it, no matter how better or worse you are compared to your competition.

"You just compete with yourself. You remain yourself, you don't change who you are for what the pageant might expect but at the same time, you're open to learning and you show the potential to grow," Aditi said.

She isn't a person who "denies opportunities" and likes to try out "everything" before selecting what's best for her.

Asked if she'd consider a career in Bollywood, Aditi said: "For me, the focus is the Miss World crown as of now, there's a lot that I have on my plate but I'm not the kind of a person who denies opportunities.

"I try everything and then I decide what works for me and what doesn't. I haven't thought of it as of now but, if in future it strikes me then I'll try and experiment, and if it works for me that's great."

The Grand Finale of fbb Femina Miss India 2015 pageant, which was judged by eminent personalities from the film industry like John Abraham, Manisha Koirala, Sonu Nigam, Anil Kapoor, Shilpa Shetty, Sonali Bendre, Shiamak Davar and Chitrangada Singh, will be telecast on April 5.

Saturday, March 28, 2015

Shilpa Reddy to unveil collection on NYs Hudson River

Designer Shilpa Reddy is all set to showcase her work at a fashion show in New York. The show will be held on a magnificent boat on the Hudson River. Touted to be a visual fiesta, complete with a backdrop of New York's hypnotic skyline and iconic masterpieces including the Brooklyn Bridge, Statue of Liberty and One World Trade Center, Jessica Minh Anh's show at which the new collection, Floral Geometry, will be displayed will be held on March 19.

Shilpa announced this at an event held at N District, Jubilee Hills, recently. Actress Regina Cassandra and former minister Dr J Geeta Reddy graced the event. The former Miss India was the first Indian designer to showcase her collection on top of the Eiffel Tower in Paris; she was a part of Minh Anh’s J Autumn Show 2014.

“I feel elated to present the collection. As an Indian designer, it is indeed a proud moment for me and the fashion industry,” said Shilpa Reddy. “I used the traditional Pochampally weave and flirted a little with floral inspirations for the new collection. A century old technique of colourful threads intricately woven on traditional looms is used to create the Telangana ikkat or tie-and-dye pattern. Though the outfits are created using Indian fabrics they are styled to suit New York’s fashion palate,” Reddy added.