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Mysore: Mysore Fashion Week - Season 3 gets Bigger, Better, Bolder this season. The three - day fashion extravaganza takes off in the serene ambiance of Radisson Blue Plaza, Mysore.

The Finale of Mysore Fashion Week gave way to some edgy, dynamic and vogue setting designers to showcase their remarkable collections sheathed by sizzling models, climaxing with stunning showstoppers.

The evening witnessed a galaxy of attendees from various genres – socialites, upscale consumers, invited VIP, elite crowd entrepreneurs and more who will get tranquilized in the luxurious visualization of the collections.

Talking on the occasion Mrs Jayanthi Ballal, Director, Mysore Fashion Week expresses, “It is indeed our pleasure to host the grand season 3 of Mysore Fashion Week. As a property, we have evolved over the years in terms of our offering to the crème de la creme of the city. The first 2 seasons of MFW was spent building up the presence and exposure to our audiences. In Season 3, we are stepping up to showcase the superlatives in creativity by celebrated designers of the industry with a mesmerizing experience to cherish which is bound to be one of the history creators for the fashion scene is Mysore.’’

Rajyalakshmi Gubba commenced the evening show. The designer specializes in banarsi silk sarees which are custom made from the heritage city of Varnasi/Banaras, therefore the collection has a lot of bright colours, lord shiva inspired motifs, heritage jewellery, rudrakash concept in one look etc.

Stunning Elli Avram graced the runway as the showstopper for Rajyalakshmi wearing a banarsi saree.

Followed by Althea Krishna, whose collection “Brazaleta” is inspired by the poem “Bangle Sellers” by the Nightingale of India, Smt. Sarojini Naidu. Bangles bring joy in a women’s life that depicts her strength, love, compassion, purity, glory and freedom. In this collection we exemplify the vivid colors in a woman’s life.

Vijaylakshmi presented a magnificent glorified saree collection. Vijaylakshmi Silks enjoys multi generational & multi class customer loyalty.

Hari Priya graced the ramp for Vijaylakshmi Saree.

Re-Cut by Aliahmed Shaikh presented a gorgeous range of eco-conscious and body-friendly dresses. Made out of leftover studio fabric, this western fusion collection ensures that nothing goes to waste, and is designed to fit everybody fluidly, from a Size Six to a Size Fourteen. ‘No Alteration’ is a promise made by Shaikh.

Ken Ferns presented a mesmerizing western line at the pre-finale at Mysore Fashion Week. 

Hyderabad based Shravan Kummar did the grand finale showcasing a range of hand painted sarees and modern silhouettes which will make a modern woman look modern, graceful, elegant and urban yet rooted to her traditional ethos.

Pranitha Subhash graced the finale show for Shravan Kummar.

Mysore Fashion Week - Final day rolled out the red carpet to famed designers and celebrities. The third season finale promised to drive home the brand's enterprising magnificence, individual style and celebrated successful persona.

Mysore Fashion Week bringing out a truly sensational weekend of fashion festivity for Mysore’s fashion conscious-elite.
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Forevermark, the diamond brand known for its beautiful, rare and responsibly sourced diamonds, is pleased to announce its collaboration with leading fashion designer Bibhu Mohapatra at this September’s New York Fashion Week. Bringing the best of fashion and diamonds together, Forevermark accessorized Bibhu’s latest collection with a beautiful selection from The Forevermark Artemis™ collection, designed by Bibhu himself. Select pieces of the collection have been created exclusively for his show and will debut on the runway for the first time. With three key motifs seen in earrings, rings, bracelets, pendants and brooches, The Forevermark Artemis™ collection is inspired by the sun, moon and stars. A central Forevermark diamond emerges as the definitive element in each design. It took 18 months for the designer’s sketches to translate to jewellery – a true challenge to harmoniously merge design with precise engineering.

Bibhu Mohapatra’s Spring Summer collection symbolises optimism and positivity. Inspired by the muses of La Belle Époque; The Beautiful Era, a pre-war Parisian era, characterized by flourishing art and literature, optimism, prosperity and technological and cultural innovations.

Bibhu Mohapatra comments, “Diamonds make fashion timeless! They make style evolve and live forever. This season I celebrate the optimistic and opulent times of the beautiful era and to me, beautiful Forevermark diamonds represent that positive energy which is the essence of my Spring Summer collection.”

The Indian born- American based designer started showing at New York Fashion week in 2009. An expert craftsman, he has since graced the catwalk with refined collections, using his tailoring and fabric expertise to create sophisticated yet edgy looks.

Bibhu adds, “Forevermark diamonds are of the highest quality of diamonds that are responsibly sourced and truly signify an eternity of joy, commitment and promise. These attributes align right with the Bibhu Mohapatra brand DNA as well as the theme of Spring 2017 collection.”

Sachin Jain, President, Forevermark said, “Working with Bibhu Mohapatra for his Spring Summer 2017 show at NYFW was a seamless extension of our collaboration. His aesthetic is beautiful and timeless much like the diamond jewellery he has designed. We launched the Forevermark Artemis collection earlier this year with 21pieces and the response to his collection allowed us to expand it further. For the first time we will be presenting never-seen-before pieces at one of the foremost fashion capitals of the world." 

The Forevermark Artemis™ collection is available at Authorized Forevermark Jewellers in India.

Notes to Editors :


Every Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.

FOREVERMARK Diamonds Are Beautiful : Beyond the 4C’s

Forevermark goes beyond the standard 4Cs to select diamonds that are among the most beautiful in the world. Assessing the inherent quality of the rough diamonds, the quality of the polished, Forevermark also applies cutting and polishing standards far stricter than the industry norm.

FOREVERMARK Diamonds Are Rare

Less than one percent of the world’s diamonds are worthy of the Forevermark inscription.

FOREVERMARK Diamonds Are Responsibly Sourced

Each Forevermark diamond is responsibly sourced and embodies our principles of integrity, opportunities for women and our dedication to protect the natural world. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.

FOREVERMARK Inscription & Grading

Invisible to the naked eye, the inscription is made using bespoke technology from The De Beers Group of Companies. Featured on the personalised Forevermark Diamond Grading Report which comes with every Forevermark diamond, the individual identification number inscribed on each Forevermark diamond is just 1/5000th the width of a human hair. It can only be seen using a special Forevermark viewer at Authorised Forevermark Jewellers. Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 128 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewellers. For more information and to find your nearest Authorised Forevermark Jeweller offering Forevermark Grading Reports.
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The first edition of India Intimate Fashion Week (IIFW), dedicated to lingerie and intimate wear e-commerce brands, will be held here in January next year.

Niraj, director and organiser of IIFW, told IANS: “It will take place in the first week of January in Mumbai. We have been studying on it for quite sometime. Education in terms of intimate wear and lingerie is very less. There is no single institute in India which offers any graduaiton or post-graduation course in lingerie or intimate wear design.

“The industry is still in the nascent stage in India in terms of reach. In fact, it’s a taboo here. People don’t like to talk about it. Our major aim is to increase the development of the sector and encourage people to consider this as a serious career option.”

It will provide a platform to emerging and established brands spanning categories of lingerie, lounge wear, sleep wear, leg wear, lingerie accessories, men’s underwear, intimate, personal care products and more.

Niraj also shared that he plans to start a luxury lingerie fashion magazine soon
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Fashion Scout during London Fashion Week witnessed the Made in India collections for the third season in a row on September 18, as designers showcased their designs under House of MEA.

Sending a strong message to the global media and industry the collections re-instated that India is evolving from just Make in India to Design in India for Fashion.

FAD International Academy, India's premier institution for creative arts and fashion, unveiled Season 3 of House of Middle East and Asia at Fashion Scout during London Fashion Week, a first of its kind initiative to promote Indian designers through global fashion weeks.

The season showcased catwalk shows for Indian designer Nivedita Saboo, Chinese designer Ge Yu for label Anndrestand and India and Dubai based label Studio HJ by Hema Joshi to a packed audience of British celebrities, media and industry.

Last season had seen designer Rocky S and accessory designer Felix Bendish unveil their collections to raving industry and media reviews.

"Our vision is to promote, nurture and incubate emerging talents from India that can cater to a global audience and promote the "MADE in INDIA" initiative by the Government of India and also support students as they intern, engage & network during London Fashion Week" quotes Shivang Dhruva, Founder of House of MEA and FAD International Academy.

Indian based designer, Nivedita Saboo presented a mix of menswear and women's wear with shapely silhouettes. The inspiration for this collection was founded on "unlearning" and"desaturation", with white tones representing a blank canvas of creativity and life. The women's wear, forged from individual geometric outlines, embodied the building of creativity, with ordered shapes delicately created from line and dot painting.

The colourful prints, painted by blind children, featured on flowing silk gowns. The designer textured the colours of paints using grains, to allow the children to be able to paint imaginatively in colour. "This is the purest form of art as they haven't been impacted by the outside world." The menswear was an exciting contrast, displaying sharply tailored jackets with leather inserts and triangular embellishments, buckle closures and high neck collars.

The designer, Hema Joshi, kept true to her signature elegant style, presenting full, floor length gowns. Joshi was inspired by the costumes, architecture and vibrant shades of Tibet, which she reflected in this collection with bold geometric prints and a vibrant array of colours.

Asymmetric pieces were cut away and inserted with sheer fabric panels to form innovative silhouettes. Suede, cotton, brocade and silk were among the variety of fabrics used, and bold tones including olive greens, royal blues and Tibetan maroons made up a sea of earthly hues. Slicked back ponytailed hair revealed statement dream catcher earrings and headdresses.

Designer and Parson's graduate, Ge Yu, took to London Fashion Week for the first time with her new label, Annderstand under House of MEA. The collection consisted of casual loungewear pieces with elements of tailoring incorporated for added complexity. Layered dark blue hues contrasted with monochrome tones. Laced up sandals and delicate heels accompanied the looks, along with loosely flowing hair which flattered nude toned make-up.

Marbled prints on light silks fluidly moved whilst structured jackets created juxtaposition between the soft fabrics and sharp lines. Fine pleats also added definition and flexibility to the movement of the garments.
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LUDHIANA: Designer Meety Bagga's collection caught the fancy of city residents at a fashion show organized by Ludhiana Sanskriti Sangam at Guru Nanak Bhawan on Saturday night.

Understated opulence marked the event as Benarasi fabrics rustled on the ramp. A white lehnga embossed with beautiful craftsmanship charmed with its simplicity. This was offset by brightly coloured lehngas and achkans.

The men looked dignified in the semi-western look, replete with turban and shawl. They walked in step with ghazal songs rather than the usual pop music which characterize fashion shows.

Ushoshi Sengupta, Miss Universe, 2010 was the resplendent showstopper in a black sari. Praising the Benarasi fabric, Meety Bagga said, "Crop blouse with lehnga and duppata in Benarasi fabric rules the fashion scene. Kurtis, palazzos and any western dress can be made from this fabric. It is most suitable for wedding wear."

Ashima Mahindaru, a fashion designer from the city said, "Benarasi saris are often part of an Indian bride's trousseau. Depending on the intricacy of the design, making a sari can take 15 days to a month. Benarasi sari or lehnga has been the favourite outfit for women who wish to look classy in weddings. Now, these are not merely for weddings. Rather, every woman wants them, regardless of their social status or religion."

Suresh Sharma, general secretary, Ludhiana Sanskriti Sangam said, "We want to honor weavers who make Benarasi saris. They are among the finest in India and are known for their silver brocade or zari, fine silk and chanderi embroidery. The fabric is finely woven silk decorated with intricate designs. The engravings are relatively
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The Indian e-commerce market is undergoing exceptional growth, estimated to increase by five times to $35 billion by 2020, driven by the rise of the Internet-connected middle class in key urban centres. Tapping into this growing segment is fashion e-store, e-commerce venture, with offices in both Delhi (Gurugram) and London, runs on an inventory-led model at a time when most businesses have taken to the marketplace model and yet holds its own amidst the likes of Myntra and Jabong.It has on offer over 150 international brands and exclusive style collaborations, apart from its own private label and aims to become a market leader in the affordable fashion segment by 2020.

However, was not always a fashion commerce site. The e-commerce company changed its business model multiple times before settling on fashion.

In an exclusive conversation with Indiaretailing Bureau, CEO, Mary Turner talks about how Koovs became a high street fashion destination, and the survival and growth strategies of the company.

By and large India’s population is conventional when it comes to fashion. What was your inspiration / idea behind launching a global high street fashion website?

India has a growing and significant youth population. This is the segment of the population who follow and

Our strategy is to be focused on our target demographic and differentiate the Koovs brand through our private label collection designed exclusively at the London Studio, selected edits across famous international and domestic brands and our exclusive high profile designer collaborations. Together this gives us the opportunity to stand out as a differentiated player in the market. There is clear white space to become the undisputed brand for affordable, trend-led western fashion.

With so many mergers, acquisitions, and exclusive brand (both online & offline) tie-ups, what is the survival and growth strategy of Koovs?

Consolidation is often a feature of a developing market, but so is specialization. The internet is a very democratic space and specialist, single vertical specialist brands like Koovs with a clearly defined target market and brand positioning has the opportunity to build significant business based on unique customer proposition and brand identity.

What is on offer on this festive season?

Our next coming collection for October is a capsule range created in collaboration with renowned London based designer Hattie Steward. Following this in November we will be launching Gauri & Nainika for KOOVS. The range is an ultimate dress collection and is aimed at the party season, comprising of red carpet styles, gowns and dresses.Omnichannel or app-only platform – what can we expect from Koovs in the future?

Koovs is screen and platform egnostic. Our aim is to provide the easiest and most accessible online service for customers to discover and transact with us. This is ideal for the Indian market, where organized bricks and mortar retail is very limited.
Koovs’ GMV target at the beginning of this year was Rs 100 crore. How close are you to reaching this target? What strategies are being used to reach this target?

We have already achieved our GMV target of Rs 100 crore for FY 2016. We have seen a 189 per cent increase in annual sales (Rs 981 million) and 110 per cent increase in website visits Y-o-Y, with weekly traffic now consistently exceeding one million visits per week. These are very promising figures. The strategy going forward, is to continue to focus on the affordable western wear segment and build a strong and distinctive brand.

When do you expect to break even?

As per our business plan we aim to be profitable in the next three years.
understand global trends and consume information through social and digital medium. We are targeting this segment of the population which is growing rapidly from $ 0.7 billion in 2016 to $ 3.3 billion in 2020. This is the market that inspired us to build an online ‘high street’ fashion destination for the style conscious youth of India.The global lifestyle e-commerce market is touted to hit $35 billion by 2020. What steps are you taking to access this growth market?
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Veteran actress Sharmila Tagore and her daughter Soha Ali Khan are set to walk the ramp for Indian runway week Autum/Winter 2016. The three day event will see talented upcoming designers showcasing their collections as other Bollywood diva’s like Esha Gupta, Zeenat Aman and Mugdha Godse too will walk the runway.

The latest season of the fashion week will have the mother and daughter walk for designer Rohini Gugnani and Shweta Sharda respectively, showcasing the Avadh era in her designs, read a statement.

Sharda will present the glory of womanhood through her designs on the ramp, depicting the brave step taken by women in redesigning their own map to explore the world and Soha is excited“Her (Sharda) collection is about women like me who love to travel around the world” Soha said.

Gugnani, on the other hand, will showcase a concept derived from the cities of Kanpur, Lucknow, Faizabad which will redefine the glory of Avadh period in present time.

“I am very humbled that Sharmila Tagore has agreed to be the face of the collection. No one could else could better represent the Nawabi elegance and style,” said the designer.

Among other celebrities, Actress Esha Gupta will turn showstopper for designer Yoshita Yadav at the Indian runway week Autum/Winter 2016.

Internationally known Bangladeshi fashion designer Bibi Russell will open India Runway Week 2016 Winter-Festive. Russell’s Khadi collection will be made from handspun and hand-woven fabric diversified by art and design intervention, to be made more suitable for the modern context.

To be held at the Thyagaraj Stadium in New Delhi, the three-day fashion event organised by the Indian Federation for Fashion Development (IFFD), will take place from September 16-18.
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Most of us would give a one-word answer to the question ‘what do you want to be when you grow up?’ But Pernia Qureshi, even in her childhood, found it difficult to zero in on one choice. Dance and fashion held her interest right from her childhood and later, she found herself adding writing and acting to the mix.

So, Pernia is a fashion entrepreneur with an e-store, an actress, a designer, a dancer and the author of a book on fashion. Add to that she is also breathtakingly beautiful and has designed for some of Bollywood’s A- listers, notably Sonam Kapoor in the film Aisha. Pernia has also done stints with top fashion magazines in New York as well as worked with top notch Indian designers. Pernia was in Kochi to take part in the India Fashion Summit that looked at emerging trends in fashion where she interacted with budding designers, giving them valuable tips.  

Though she has never visited Kerala before, Pernia states that South Indians are very elegant and simple. She finds them very attractive. Elaborating on the reasons for attending this summit, Pernia says, “India Fashion Summit is a great platform where experts from the field of fashion, be it design, journalism or business, come together and participate in the critical discussions on the industry. It makes us aware of the challenges in future and how to deal with them effectively”

Pernia is very gung-ho about the progressive fashion scene in India, “It is evolving. From the first time Manish Arora showed at Paris Fashion Week and put India on fashion map to him doing a mass prêt collection, fashion in India has revolutionised the retail industry. ‘Made in India’ is the newest trend on the block, more international brands are looking at investing in Indian market.”

Born to a Pakistani mother and an Indian father, Pernia’s mother has been a big influence in developing her fashion sensibilities. She explains, “My mom was my first fashion icon. I got my initial inspiration from her and was naturally inclined to follow her footsteps.”

Pernia is also a Kathak and Kuchipudi performer who gets stages across the country. She continues, “My mother was very passionate about dance and I started training in Kathak when I was 3 or 4. My love for dance grew from that very tender age. Now I’m a trained Kuchipudi dancer and I make sure that I take out time every day for it. It makes me happy and fit.”

After completing law, Pernia realised that her real passion lay in fashion and she interned as a stylist for leading fashion magazines in New York and New Delhi. It helped her grow in her career. Her next big step was styling for Aisha. “This was a turning point in my life. It was during filming that I got the idea of opening an online store to house Indian designers.”

“I felt that there was a gap in the Indian designer market. The designers were unable to reach their targeted customers in different parts of India and across the globe and vice-versa. With Pernia’s ‘Pop-Up Shop’, the aim was to cover this void and to create a one-stop shop for Indian designers. I wanted to build a platform where Indian designers could showcase their work and reach a broader international audience.”

Pernia also has a strong customer base in Pakistan and she loves flaunting Pakistani designs. Asked about her favourite Bollywood client, she says, “Rekha. She’s both elegant and classy, and probably the most stylish lady in the industry.”
Pernia’s love for films shines through in her designing sensibilities too when she says, “My latest collection is inspired by Amrapali, the film starring Vyjayanthimala. It is one of my favourite films especially for the costumes — the clothes in the film are exquisite, sexy yet Indian. I thought every frame was a painting.”

Not surprisingly, Pernia had made the leap into acting with a Bollywood film Jaanisaar directed by Muzaffar Ali where she also got to dance. She remembers, “It has been a natural journey. From the beginning of my career, I have been involved in films in one way or another. Hence, this transition felt easy. Muzzaffar offered me Jaanisaar after he had seen my dance performances. It was not something I was expecting but I was more than happy to try something new.”

Like she did authoring a book on fashion advice for women. She is on the look out for new avenues to conquer personally and professionally.
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A 22-year-old with an Indian father and a Japanese mother was crowned Miss Japan on Monday, furthering racial equality in the country.

Priyanka Yoshikawa's tearful victory comes a year after Ariana Miyamoto faced an ugly backlash for becoming the first black woman to represent Japan.

Social media lit up after Ms. Miyamoto's trailblazing triumph as critics complained that Miss Universe Japan should instead have been won by a "pure" Japanese rather than a "haafu" — the Japanese for "half", a word used to describe mixed race.

"Before Ariana, haafu girls couldn't represent Japan," Ms. Yoshikawa told AFP in an interview.

"That's what I thought too. I didn't doubt it or challenge it until this day. Ariana encouraged me a lot by showing me and showing all mixed girls the way."

“We are Japanese”

Ms. Yoshikawa, born in Tokyo to an Indian father and a Japanese mother, vowed to continue the fight against racial prejudice in homogenous Japan, where multiracial children make up just two per cent of those born annually.

"I think it means we have to let it in," she said when asked what it signified for her and Miyamoto to break down cultural barriers.

"We are Japanese. Yes, I'm half Indian and people are asking me about my 'purity' — yes, my dad is an Indian and I'm proud of it, I'm proud that I have Indian in me. But that does not mean I'm not Japanese."

Ms. Yoshikawa, like Ms. Miyamoto, was bullied because of her skin colour after returning to Japan aged 10 following three years in Sacramento and a further year in India.

Gandhi visit

"I know a lot of people who are haafu and suffer," said Ms. Yoshikawa, an avid kick-boxer whose politician great-grandfather once welcomed Mahatma Gandhi for a two-week stay at their home in Kolkata.

"We have problems, we've been struggling and it hurts. When I came back to Japan, everyone thought I was a germ," she added. "Like, if they touched me they would be touching something bad. But I'm thankful because that made me really strong."

Ms. Yoshikawa, who speaks fluent Japanese and English and towered over her rivals at 5'8", will contest for the Miss World crown in Washington this December.

"When I'm abroad, people never ask me what mix I am," said Ms. Yoshikawa, who earned her elephant trainer's licence recently.

"As Miss Japan, hopefully I can help change perceptions so that it can be the same here too. The number of people with mixed race is only going to increase, so people have to accept it."

Reaction to Ms. Yoshikawa's victory failed initially to trigger any real outrage, although predictably some were unhappy.

"What's the point of holding a pageant like this now? Zero national characteristics," grumbled one Twitter user, while another fumed: "It's like we're saying a pure Japanese face can't be a winner."

As the Japanese government continues to push its "Cool Japan" brand overseas to entice foreign tourists for the 2020 Tokyo Olympics, Yoshikawa promised to win over any doubters.

"There was a time as a kid when I was confused about my identity," she admitted. "But I've lived in Japan so long now I feel Japanese."
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