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New Delhi, July 27: Designers like Abu Jani Sandeep Khosla, Anita Dongre, Ashima Leena, Falguni Shane Peacock, Gauri Nainika and Tarun Tahiliani will showcase their creative excellence in bridal couture here from August 7-11.

Other names who will showcase their works include JJ Valaya, Jyotsna Tiwari, Rina Dhaka, Shantanu Nikhil and Suneet Varma, said a statement.Sponsored by BMW with Swarovski as the Fashion Partner, the event will be held at DLF Emporio here. (ALSO READ: Manish Malhotra: Film industry helped me evolve)

It promises to bring alive the latest trends and designs in bridal couture.

http://www.india.com/showbiz/bmw-india-bridal-fashion-week-to-be-held-in-delhi-august-7-11-479141/
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For the fashion conscious, pho to-sharing websites such as Instagram provide a means of swapping style tips and getting a headstart on the latest trends. But if everyone knows what outfit you wore last night, can you still wear the same thing next week?

Young women are increasingly having to mix and match clothes to cope with the problem of "overexposure" in the age of the selfie, a phenomenon which is driving sales of skirts, tops and accessories and is having a profound effect on the fashion industry.

Camille Charriere, a 27-yearold fashion blogger who runs the website Camille Over The Rainbow, said she had first become aware of the issue "long ago" when people started to share photographs of their style on Facebook. "From the moment that people started uploading pictures of themselves or having people tag pictures of them, they started to pay more attention. There is a trend of people thinking `I don't want to wear this, because I've already been seen in that'," she said.

Around a third of women consider clothes to be "old" after wearing them fewer than three times, according to a study. One in seven blamed the effect of FB, Twitter and Instagram, saying they were uncomfortable being seen in same outfits more than once.

The rise of social media has "totally changed the way we consume fashion", said Ann Marie Kirkbride, lecturer at Northumbria University . "When I was a fashion student you had to wait for the magazines. Now we're living in real time, bombarded with images of fashion."

http://timesofindia.indiatimes.com/tech/tech-news/Instagram-FB-set-new-rules-of-fashion/articleshow/48260534.cms
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3D printing in fashion might not be new. But one designer thinks soon everbody will just print their entire wardrobe, which could change holiday packing for ever

Imagine going on holiday with an empty suitcase, checking out the vibe of the hotel bar on arrival, then printing out the perfect dress to match it in your room. Such a delicious possibility could be on offer – one day – thanks to 3D printing. In fact, the work of one fashion student, Danit Peleg, suggests it could be edging nearer.

Danit Peleg working on her 3D printed fashion.

From a mesh-effect little black dress to a bright red jacket emblazoned with the word “Liberté”, Peleg produced her entire graduate collection using a 3D printer. Though others have worked with printers before – it has become Dutch designer Iris van Herpen’s signature, in fact, with spooky space-age ensembles appearing on catwalks and on Björk – this is the first full collection designed to be produced, specifically, on the smaller machines that can be used in people’s homes.

As the sometimes spooky, often spiky, world of 3D fashion goes, the pieces are fairly wearable – they are a riot of geometric shapes and futuristic patterns, but the texture is bouncy, rather than dusty and hard, thanks to the use of a flexible material called FilaFlex. Peleg’s latticed maxi skirt is very on-trend – long, transparent skirts that show off the wearer’s underwear have become a recent catwalk and red carpet staple, seen at Dolce and Gabbana and Valentino, although Peleg claims inspiration in Eugène Delacroix’s “Liberty Leading the People” – and the triangular shapes found in the composition of the painting.

We’re probably quite a few summers away from this becoming part of your holiday packing strategy, however, given the costs and time involved. The red “Liberté” jacket, says Peleg, a student from Israel’s Shenkar art and design school, “took 220 hours to print and about a kilo of materials. Materials would cost 70 euros. But the main issue is printing time – one would need to buy or rent a printer for 220 hours. A printer of the type I used costs 1,700 euros. Renting it would maybe cost 250 euros per week, so I would peg it at at least 600 euros for printing, not including design, assembly, and electricity. It’s still a costly operation, but of course this will change as technologies evolve.” Clothes are printed section by section and are then assembled.

But one day, says Peleg, the process could be pretty simple. “Customers could download the patterns, just like music files, and print them.”

http://www.theguardian.com/fashion/2015/jul/28/are-we-ready-to-print-our-own-3d-clothes

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At Anju Modi's store launch at Delhi's new couture street, Defence Colony, we caught up with the designer about Bajirao Mastani, the film she's designed the clothes for, and the inspiration behind her latest collection Seeking Paradise.

Though it includes just one dialogue, the teaser of Sanjay Leela Bhansali's epic love story featuring Ranveer Singh, Deepika Padukone and Priyanka Chopra as Peshwa Baji Rao, Mastani and Kashibai, has been the talk of the town for some time now. And fashion designer Anju Modi has been roped in to design the costumes of the film, after having worked with Bhansali earlier in Goliyon Ki Raasleela Ram-Leela.

Anju Modi had to undertake intensive research for Sanjay Leela Bhansali's Magnum Opus.

As a designer who has always turned to traditional Indian crafts for inspiration, for getting the look of Bajirao Mastani right, Modi undertook intensive research. She said, "I studied history, went into the interiors and visited museums to get a sense of what used to be there. I have always been following the heritage and the traditional craft of our country and designing for the film was another reason for me to go deeper. It gave me a chance to bring out elements from the Maharashtrian culture, be it Bajirao's dhotis or Kashibai's navvaris. That was a delight!"

After working with Bhansali on 2013's blockbuster, Goliyon Ki Raasleela Ram-Leela, Modi took on the task of creating the looks of the characters of his latest offering with an authentic approach, even in terms of jewellery. "Cheap jewellery is something you can easily make out and I didn't want the movie to be compromised because of jewellery, so we designed the expensive pieces according to the characters. We used the best material including real Basra pearls, antique stones and uncut diamonds, because it's a period movie, set against a royal backdrop. I took on the best jewellery designers in the country like PN Gadgil from Pune and Shri Hari Jewellers from Delhi for the task," she told us.

The jewellery was crafted using real Basra pearls, antique stones and uncut diamonds.

For a designer whose creations in Goliyon Ki Raasleela Ram-Leela became such a rage, seeping down to Sarojini Nagar, Delhi's fashion street, she revealed the trends her latest outing can be expected to set. "We say, "Who is wearing the pants in the family?" That will change to, "Who is wearing the dhoti in the family?" It will set a trend for navvari saree draped beautifully like a dhoti. It's going to be a unisex garment, popular among both men and women. Mastani's shararas,  angrakhas, dupattas and veils will also be highly sought after."

Mastani aka Deepika Padukone is going to bring angrakhas back in trend.

There's an outfit in the teaser seen on Mastani aka Deepika Padukone that we already have a crush on. Explaining the garment, she said, "It's actually a five layered outfit starting with an angrakha jacket, a woven leheriya dupatta, sharara, inner kurti and other elements." Does that make it five crushes then?

Isn't everything created by the designer mostly crush-worthy, especially the latest collection available in her new store?  Showing off a garment, she was personally proud of designing, she explained the idea behind Seeking Paradise, seen on the runway during Lakme Fashion Week, 2014. "Here's something am proud of, these florals that give you the feel of Nishat Garden, Kashmir. For my collection Seeking Paradise, I juxtaposed Alice in Wonderland with the thought expressed in Seeking Paradise.

Alice is also following her heart, going where she likes, making friends with unknown characters. It's all about feeling the emotion of Alice and expressing your emotions when you are thinking of heaven or paradise. What will that be like? By God's grace I let that all come out on paper, on the garments and then you guys."

Designed according to Vaastu which she sees as an intuitive science, in shades of her favourite indigo blue and ash grey, Anju Modi's store should be on your must visit list.

http://indiatoday.intoday.in/story/bajirao-mastani-costume-designer-anju-modi-ranveer-singh-deepika-padukone-priyanka-chopra-goliyon-ki-raasleela-ram-leela--kashibai-navvari/1/453479.html

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Online retailer Amazon is moving up the ranks of the fashion world with the opening of a huge 46,000 square-foot photography space in Shoreditch, East London. The studio is one of the largest of its kind in Europe and is set to help the comapny add more than 500,000 images of clothes to its sites every year as the it pushes forward into offering more fashion for its customers. Model Suki Waterhouse was on hand at the launch as she collaborates with the brand in becoming the face of its first ever fashion advertising campaign. She will join photographer Cass Bird and fashion writer Julia Sarr-Jamois in the Autumn/Winter 2015 collections celebrating “individual style”.

“Our aim is to make Amazon the best place to buy fashion online,” said Sergio Bucher, vice president of Amazon Fashion EU. “The opening of our new fashion studio illustrates our ambitions. Our new studio will enable us to produce more than half a million images a year.”

Asked why they chose East London’s Shoreditch area to base the initiative, Bucher explained that it is the “creative heart of London where we can be close to this fantastic pool of talent – models, hair stylists, make-up artists and photographers.” The space is a brick structure that dates to 1850 and was built under the arches of the Hoxton railway line and is leased from Transport for London, the city’s transportation authority.

With Amazon poised to become the world’s largest clothes retailer by 2017, it’s little wonder that the company is doing all they can to grab a piece of the British fashion industry, which is worth £50 billion a year. The company says it has added 100 new fashion brands to its platform in 2014, with brands including Hugo Boss, Gucci watches, Emporio Armani, Calvin Klein, Tommy Hilfiger, 7ForAllMankind, American Retro, Petite Bateau, Levi’s and Lacoste.

In addition to photography, the studios will also have an editorial suite that will include video editing and a library, as well as offices for Amazon’s fashion staff to liaise with advertisers to the platform. The first major event at the new studio will be hosted by Dazed & Confused co-founder Jefferson Hack, who has said he feels passionately about inspiring the next generation of London fashion talents and showing them “anything is possible” in the industry.


http://hauteliving.com/2015/07/amazon-opens-fashion-photography-studio-in-london/580319/
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London:  Singer Taylor Swift is launching a fashion line in November, available exclusively in China.

The 25-year-old singer is releasing a line of Taylor-branded tops, sweatshirts and dresses featuring the date 1989.The items will be available exclusively at online Chinese retailer JD.Com, reported Guardian.The date, which was Swift’s year of birth, referred to her album and live tour of the same name, which she will perform in Shanghai in November.

http://www.india.com/showbiz/taylor-swift-launching-fashion-line-472692/
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NEW DELHI: With online store Amazon.in as its official title sponsor, the five-day India Couture Week 2015 will begin here on July 29.

The Fashion Design Council of India (FDCI), the apex fashion body in India, has announced that Amazon.in will be associating with the couture event while jewellery brand Sunar will be the associate sponsor.

To be held till August 2, it will take place at Taj Palace Hotel.

"We are very happy to announce our growing relationship with Amazon.in which together amplifies the business of fashion. Couture has always led the Indian high-end market, which is why a platform like this is significant. We look forward to an even more exciting experience this season, resulting in higher visibility and popularity," Sunil Sethi, president, FDCI, said in a statement.

After Amazon India Fashion Week earlier this year, Vikas Purohit, head, Amazon Fashion, India is excited to take their partnership with FDCI a step further with the upcoming Amazon India Couture Week 2015.

Praveen Goel, chief managing director, Sunar also shared that the "spectacular fashion affair" will mark the launch of their brand's luxury bridal collection.

"The beautiful couture clothing range by the best fashion designers of the country will be accompanied by precious jewels of Sunar," he added.

http://retail.economictimes.indiatimes.com/news/apparel-fashion/apparel/india-couture-week-2015-to-begin-from-july-29/48096703
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India's multi-dimensional success had made it one of the most sought after destinations. With a networth of more than Rs 1,000 crore, India's fashion industry is all set to grow and prosper with the passage of time.

With a breakthrough in the Indian fashion world, India's JD Institute of Fashion Technology has recently signed a Memorandum of Understanding with India Fashion Week London (IFWL), which is scheduled to happen in October to celebrate Asian fashion by popular designers.

This is the first ever time JD Institute of Fashion Technology will appear as the official institutional partner in the Indian Fashion Week London.

The signing up of the Memorandum will provide a gateway to the institute's alumni to display their collections at the international level, and its students who are pursuing their education will get a chance to become the next Gen Star by displaying their talent.

"This is a great opportunity for all the students of JD Institute to showcase their talent globally. We, at JD Institute of Fashion Technology, have always been a regular contributor to the development of the Indian design industry with exhibitions and fashion shows," said, RC Dalal, executive director of JD Institute of Fashion Technology.

Mr Dalal further added "I'm sure that we will set new benchmark this year with the talent and creativity my students have. India can now boast of dozens of leading fashion designers, who can match any European fashion designer in their concepts, styles and designs."

IFWL, to be held October 16 to 18, will include periphery events in different places crosswise over London, ranging from VIP jewellery launch to well known authors on Indian design facilitating workshops on the different styles and patterns seen on catwalks.

Additionally collaborating with IFWL is the British Asian Trust, a philanthropy initiated by Prince Charles in the yearning to take care of the broad poverty and hardship that he found in South Asia.

http://indiatoday.intoday.in/education/story/indian-fashion-students-to-exhibit-internationally/1/450276.html
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Prime Minister Narendra Modi has set a fashion trend this Eid. Modi kurta is much in vogue. Many youth want to pair 'PM kurta' with western casuals for a fusion.

The Ramzan fasting month is about to end. The markets are abuzz with activity. People are making brisk purchase of new clothes and other items. Modi kurtas have emerged as hot favourite. Till now embroider kurta with chikan work on georgette or cotton fabric used to be the favourite. This year, Modi kurtas, made popular by the Prime Minister, are going off shelves like hot cakes. Shops in Naveen Market, Meston Road, Parade and Gomti Bazaar are flooded with 'halve sleeve' Modi kurtas.

The uniqueness of these short length kurta lies in the fact that they are made of linen. "This year, prime minister Narendra Modi had set a new trend. Many youngsters are opting to buy 'halve sleeve' chikan kurta that have been termed as Modi kurtas," owner of a chikan store in Naveen Market said.


The cost of these kurta ranges between Rs 300 and Rs 2000, depending on the embroidery. Imitating Modi's choice of colour, the kurtas are available in light shades of pink, green, blue and orange.

"During Eid, people generally prefer wearing white kurta. But, this time trendsetter Modi has changed the choice. People are demanding Modi kurtas this year. Kurta made of khadi or linen are in demand," another garment shop owner on Meston Road said.

For most of the youngsters, wearing short sleeve kurtas is a trendy way to dress up for Eid. Sale of Modi kurtas is picking up.

"Modi kurtas in khadi are available in relatively modest prices and are equally cool to wear in the humid climate. They look fashionable when paired with jeans," a youngster said.


http://timesofindia.indiatimes.com/india/Modi-kurta-turns-into-a-fashion-trend-this-Eid/articleshow/48065120.cms
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