Alia Bhatt at a fashion event

Go young seems to be the mantra for fashion brands, and Satya Paul, one of India's most recognisable fashion labels, is certainly going that way.

The brand recently announced Masaba Gupta as its fashion director at a do held at their Mumbai boutique.

Masaba's friends like Alia Bhatt, and those who swear by her clothes, turned up to support her, and boy, were they fashionably dressed. Sanjay Kapoor of Genesis Colors was seen interacting with the guests, including the designer's mother Neena Gupta.