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The Helmut Newton Effect

BCBG Max Azria

Some may refer to this as the 50 Shades of Grey trend. We are not those people. Instead, we are seeing this S&M-influenced look as being inspired by famed fashion photographer Helmut Newton's iconic black-and-white photography, which always played on eroticism. Lubov Azria even referenced the photog in the show notes, citing him as the key inspiration of their collection.





http://www.marieclaire.com/fashion/trends/spring-2013-fashion-trends#slide-1

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