Ekta Kapoor launches her fashion label 'EK'

The Television Czarina launches her signature line 'EK', comprising Indian ethnic wear and exquisite jewellery. Balaji headhoncho, Ekta Kapoor, who pioneered the way for female producers in the country and continues to remain the Czarina of Indian Television, now ventures into the fashion segment with her signature label 'EK'

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The power player made a formal announcement today at a press conference in Mumbai, launching the label that features women's clothes and accessories, with lead actors from her top shows, namely Sakshi Tanwar, Anita Hanandani, Divyanka Tripathi, Paridhi Sharma, Sriti Jha & Karan Patel. Ekta Kapoor's signature line will be available on Best Deal TV, India's first celebrity-driven 24/7 Home Shopping Channel, that will be aired nationwide from March 18 onwards.

Says Ekta Kapoor, "I've always looked to venture into new territories and with my label I hope to reach out to women across the country. EK is an endeavor to make fashion accessible and affordable." Says Raj Kundra, CEO, Best Deal TV, "Ekta Kapoor has been a pioneer not just in television and films but also in fashion trends that have shot to fame with her successful television shows over the decade. The EK Label is exclusive, aspirational and affordable and we are happy to introduce her label on Best Deal TV".