Shilpa announced this at an event held at N District, Jubilee Hills, recently. Actress Regina Cassandra and former minister Dr J Geeta Reddy graced the event. The former Miss India was the first Indian designer to showcase her collection on top of the Eiffel Tower in Paris; she was a part of Minh Anh’s J Autumn Show 2014.
“I feel elated to present the collection. As an Indian designer, it is indeed a proud moment for me and the fashion industry,” said Shilpa Reddy. “I used the traditional Pochampally weave and flirted a little with floral inspirations for the new collection. A century old technique of colourful threads intricately woven on traditional looms is used to create the Telangana ikkat or tie-and-dye pattern. Though the outfits are created using Indian fabrics they are styled to suit New York’s fashion palate,” Reddy added.