“With ‘Disney by Anouk’ collection, Mickey will be seen in an all new avatar adding his unique charm to Indian women’s everyday wear,” said Abhishek Maheshwari, vice president and head, consumer products, Disney India. Available on Myntra, the range consists of fashion pieces like anarkali, long kurta, skirt, tunic, crop top and jumpsuit in bright colours such as yellow, blue, pink and orange in rayon fabric.
“Mickey Mouse is one of the most loved Disney characters. That’s why we chose to use it for the collection,” Ruchi Kelan, head designer at Anouk, told IANS when asked why only Mickey was used for the entire collection. Popular fashion designer, stylist and costume designer Aki Narula was also present at the collection’s launch to style the models and also judge a styling contest at the event.
“Mickey Mouse has been used with fun elements like with peacock prints. The Mickey buttons are also interesting,” Narula told reporters here. Speaking about ethnic wear, he said: “Indian silhouettes have gone global now. You can’t categorise them into ethnic wear or Indian anymore. For instance, an anarkali can be worn as a maxi dress or a tunic can be worn with different bottoms like palazzos or churidar.”