U.S. expansion plans by showing its spring 2016 women's collection at New York Fashion Week in September

Posted by on
Between red carpet placements and publicly documented friendships with the likes of Justin Bieber and the Kardashian/Wests/Jenners, Givenchy and its creative director, Riccardo Tisci, have pretty strong brand awareness in the U.S. However, its retail footprint has up until now been comparatively small.

The LVMH-owned brand hasn't had a New York flagship since 2006, but plans to open up again on Madison Ave in September, the company announced via press release Monday morning. It only has two other stores in the U.S. — one in Miami and one in Las Vegas — though more locations in Florida and southern California are in the pipeline, CEO Philippe Fortunato told WWD.

Givenchy will usher in these U.S. expansion plans by showing its spring 2016 women's collection at New York Fashion Week in September, eschewing its usual Paris Fashion Week slot for one season only.

We expect this will be one of New York's buzziest shows, with at least a few of Tisci's famous friends likely to be in attendance — both on and off the runway.

http://fashionista.com/2015/06/givenchy-new-york-fashion-week

Comments

Post a Comment