The Ramzan fasting month is about to end. The markets are abuzz with activity. People are making brisk purchase of new clothes and other items. Modi kurtas have emerged as hot favourite. Till now embroider kurta with chikan work on georgette or cotton fabric used to be the favourite. This year, Modi kurtas, made popular by the Prime Minister, are going off shelves like hot cakes. Shops in Naveen Market, Meston Road, Parade and Gomti Bazaar are flooded with 'halve sleeve' Modi kurtas.
The uniqueness of these short length kurta lies in the fact that they are made of linen. "This year, prime minister Narendra Modi had set a new trend. Many youngsters are opting to buy 'halve sleeve' chikan kurta that have been termed as Modi kurtas," owner of a chikan store in Naveen Market said.
The cost of these kurta ranges between Rs 300 and Rs 2000, depending on the embroidery. Imitating Modi's choice of colour, the kurtas are available in light shades of pink, green, blue and orange.
"During Eid, people generally prefer wearing white kurta. But, this time trendsetter Modi has changed the choice. People are demanding Modi kurtas this year. Kurta made of khadi or linen are in demand," another garment shop owner on Meston Road said.
For most of the youngsters, wearing short sleeve kurtas is a trendy way to dress up for Eid. Sale of Modi kurtas is picking up.
"Modi kurtas in khadi are available in relatively modest prices and are equally cool to wear in the humid climate. They look fashionable when paired with jeans," a youngster said.