As for the fashion the fashion crowd who is weary of two venues in two different neighborhoods, Blumin says: “A lot of people are talking about the decentralization of Fashion Week, but it has always been decentralized because many designers were showing with us in alternative venues instead of the tents. Now it may actually be more centralized in two venues accessible by the West Side corridor, it’s a straight shot. More shows will be occurring under the IMG roster.”
“The act of bringing in history and tethering ourselves to a city’s past, gives more gravitas to something that could be fleeting, and ephemeral. This is very solid, we are brick and mortaring something so that it can become photographed and live streamed and a function of digital media and Instagram. It’s much more engaging and what we look forward to seeing is much more engagement between the city and Fashion Week, as well as the world and Fashion Week,” Ms. Blumin says.
New York Fashion Week is moving out of the tents in Lincoln Center to two new Skylight Group venues next week. Skylight at Moynihan Station and Skylight Clarkson Square will be the two spaces hosting the IMG Fashion Week roster for the next several years. Jennifer Blumin, CEO and Founder of Skylight Group is the woman behind the big move.
“My favorite thing is taking something that has an industrial past, but is still relevant to New York today, and reinventing it for new use. We call it adaptive reuse of historic properties, taking beautiful spaces with good bones and offering them to people like fashion designers as a blank canvas for new things to be created,” Blumin said.
Ms. Blumin is a Fashion Week veteran, her agency The Skylight Group has offered unique venues to designers including Ralph Lauren RL +2.75% and Hugo boss over the past 19 seasons. Many fashion houses previously came to her, looking for something different then the tents that had a more unique and historic feel.
“I was profiled in New York Times Style Section during fashion week last year, and Ari Emmanuel, co-CEO of WME [which bought IMG] had seen the story and was looking reinvent Fashion Week. We talked about what Skylight does and how we had been in the Fashion Week game for a long time. We wanted to reinvent it with more of a focus on the history and the culture of NYC. With the rise of social media, and Instagram, it was ripe for change.”