Sales volumes of children's clothing and accessories grew more than three times in the past year, contributing more than 10 per cent to Flipkart's overall fashion business. They're expected to increase five-fold in the year ahead.
"The growing exposure of both parents and children towards global fashion trends and the rising income levels of the Indian working class are one of the key contributing factors towards the growth of the kids' category," said Rishi Vasudev, vice president fashion at Flipkart. "Toys form the most popular vertical in this category, closely followed by kids fashion and baby care."
This year, child-focussed international brands such as The Children's Place and Poney entered the Indian market. Spanish fashion apparel brand Pepe Jeans launched a kids' wear segment in India and plans to open 10 exclusive stores in this category.
Flipkart said Fisher Price and Lego were the most popular brands in the children's category, followed by UCB, US Polo and Disney.
The kids wear market in India stood at $8.3 billion in 2013 and contributed to 20 per cent of the country's apparel market, according to a report by Technopak. This share is expected to increase to 22 per cent, or $22.4 billion, by 2023.
For Flipkart, toys are the most in demand. Mechanical puzzles such as the Shengshou Mirror Cube and Rubik's Cube were among the top five toys sold in 2015 on the online platform. Helicopters and remote-control driven cars are other favourites. Categories related to children and young mothers are the fastest-growing categories in India at present, according to Arvind Singhal, chairman of Technopak.
http://brandequity.economictimes.indiatimes.com/news/business-of-brands/flipkart-launches-lil-stars-to-focus-on-kids-in-the-fashion-segment/50262246
Comments
Post a Comment