45 fashion gurus to rule the runway at Amazon India Fashion Week

The runway of 27th edition of the Amazon India Fashion Week Autumn-Winter 2016 in association with Maybelline New York will platform the fashion statement of 45 designers, who will showcase their collections at the five-day event through 30 shows here.

In total, 101 designers — on the runway and stall area — are taking part in the event, which will begin from March 16 at the Jawaharlal Nehru Stadium, Lodhi Road, here.

The organising Fashion Design Council of India (FDCI) announced the schedule of shows lined up and the list of participating designers on Thursday via a statement.

FDCI president Sunil Sethi noted that the edition will highlight talent of the fashion industry.

“As the latest edition of the Amazon India Fashion Week Autumn-Winter 2016 is set to begin, we are delighted to announce the schedule of the best talent pool, who with their inventive ideas will make it a riveting ride,” Sethi said.

Susan Saideman, vice president global vendor management, Amazon, said: “AIFW has emphasised on colour, silhouette direction and most importantly has given a huge impetus to the brilliant craftsmanship of designers who can now reach customers throughout the country and across the globe through our platform.”

Varun Bahl, who is known for the generous use of exotic motifs and his luxurious hybrid styles where he mixes an antique template with contemporary touches in keeping with his chic aesthetic, will open the fashion gala.

Other participating designers are Rajesh Pratap Singh, Anita Dongre, Gaurav Gupta, Namrata Joshipura, Samant Chauhan, Malini Ramani and Rina Dhaka.

http://indianexpress.com/article/lifestyle/fashion/45-fashion-gurus-to-rule-the-runway-at-amazon-india-fashion-week/

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