“Bollywood certainly acts as a catalyst for the Indian Fashion industry in terms of retail. In one way or another, the designers prefer to commercially dress up a celebrity outfit for a film rather than showcase it exclusively on the ramp. Since Bollywood has millions of followers, the brand recognition through it goes a long way,” Gangwani told in an interview.
“Bollywood and the fashion industry impose a great influence on one another. Customers religiously follow fashion trends portrayed in cinema. When celebrities are spotted wearing a certain design, the brand recognition instantly shoots up. In the same way, various movies serve as a great inspiration to designers,” Gangwani added. He says that the designers take it as a “challenge” to create “something that fits perfectly with the theme of the movie”.
The connoisseur of couture wear is more than happy with the “fruitful evolution” of the couture industry in the country. “Many designers are working out new handcrafting techniques, digital technologies, unusual fabric, and contrasting colour combinations in their designs. In terms of inspirations, muse, concepts and notions, the sky is the limit. Minimalistic ensembles are gaining popularity over traditional and classic ones,” said Gangwani, who has designed for international singers like Kylie Minogue, Lady Gaga and Eric Clapton.