Myntra has launched a campaign to announce the arrival of its flagship fashion sale - 'End Of Reason Sale', to be held on the 2nd and 3rd of July. The core campaign thought is expressed by the tagline, "Tayyar Ho Jao", which means "Get ready" and also translates to getting dressed. This is a loud call for all fashion shoppers to prepare for the country's biggest fashion event.
The 30 second ad film takes viewers through a series of settings, where people are gearing up for Myntra's EORS in their own exaggerated ways -by measuring body sizes, setting up reminders for midnight sale start and preparing elaborate wish-lists of products to fully focus on shopping during the sale. Adding charm to the film, the video showcases Hrithik Roshan enthusiastically blocking dates and gearing up for the sale. The actor is seen wearing his active lifestyle brand, HRX, which is retailed exclusively on Myntra.
The TVC is directed by Razneesh Ghai, produced by Asylum Films and conceptualized by Happy Creative Services.
Apart from presence across all top TV Channels, the campaign also uses other media channels like Print, Radio, OOH, Digital, DTH across 10+ Leading cities.
Over 2000 top Indian and International brands will be participating in the 4th edition of EORS, reaching about 10 million customers across towns and cities. The new spring collection from some of the brands will also be up for grabs, for the first time during the sale.
Gunjan Soni, CMO & Head of International Brands, Myntra, said, "The upcoming edition of EORS is the country's biggest online fashion sale event to date and we are confident of providing a delightful, memorable sale experience to all customers. Hence, we are reaching out to all our existing and new customers, to help them get ready to enjoy and get the best out of the sale event. Opportunities like this come rarely. Toh India, Tayyar Ho Jao!"
Kartik Iyer, CEO, Happy Creative Services said, "The End-Of-Reason sale as a concept has been running successfully for a couple of seasons now. With this year's sale being bigger and better we needed to capture the scale and excitement of people around the country. We were also trying to make the sale relevant to a larger audience. There is a certain energy & style to a brand like Myntra so we wanted to capture that even through the Sale offering. So India, tayyar ho jao! No reason to miss this Sale."
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EORS has emerged as one of the most important properties of Myntra. It breaks away from the traditional end of season sale format which usually last for 6-7 weeks. In the span of just two days, shoppers can avail the best of fashion from the widest catalogue at prices never heard of!