The Forevermark Artemis collection designed by Bibhu Fashion Week Show

Forevermark, the diamond brand known for its beautiful, rare and responsibly sourced diamonds, is pleased to announce its collaboration with leading fashion designer Bibhu Mohapatra at this September’s New York Fashion Week. Bringing the best of fashion and diamonds together, Forevermark accessorized Bibhu’s latest collection with a beautiful selection from The Forevermark Artemis™ collection, designed by Bibhu himself. Select pieces of the collection have been created exclusively for his show and will debut on the runway for the first time. With three key motifs seen in earrings, rings, bracelets, pendants and brooches, The Forevermark Artemis™ collection is inspired by the sun, moon and stars. A central Forevermark diamond emerges as the definitive element in each design. It took 18 months for the designer’s sketches to translate to jewellery – a true challenge to harmoniously merge design with precise engineering.

Bibhu Mohapatra’s Spring Summer collection symbolises optimism and positivity. Inspired by the muses of La Belle Époque; The Beautiful Era, a pre-war Parisian era, characterized by flourishing art and literature, optimism, prosperity and technological and cultural innovations.

Bibhu Mohapatra comments, “Diamonds make fashion timeless! They make style evolve and live forever. This season I celebrate the optimistic and opulent times of the beautiful era and to me, beautiful Forevermark diamonds represent that positive energy which is the essence of my Spring Summer collection.”

The Indian born- American based designer started showing at New York Fashion week in 2009. An expert craftsman, he has since graced the catwalk with refined collections, using his tailoring and fabric expertise to create sophisticated yet edgy looks.

Bibhu adds, “Forevermark diamonds are of the highest quality of diamonds that are responsibly sourced and truly signify an eternity of joy, commitment and promise. These attributes align right with the Bibhu Mohapatra brand DNA as well as the theme of Spring 2017 collection.”

Sachin Jain, President, Forevermark said, “Working with Bibhu Mohapatra for his Spring Summer 2017 show at NYFW was a seamless extension of our collaboration. His aesthetic is beautiful and timeless much like the diamond jewellery he has designed. We launched the Forevermark Artemis collection earlier this year with 21pieces and the response to his collection allowed us to expand it further. For the first time we will be presenting never-seen-before pieces at one of the foremost fashion capitals of the world." 

The Forevermark Artemis™ collection is available at Authorized Forevermark Jewellers in India.

Notes to Editors :


Every Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.

FOREVERMARK Diamonds Are Beautiful : Beyond the 4C’s

Forevermark goes beyond the standard 4Cs to select diamonds that are among the most beautiful in the world. Assessing the inherent quality of the rough diamonds, the quality of the polished, Forevermark also applies cutting and polishing standards far stricter than the industry norm.

FOREVERMARK Diamonds Are Rare

Less than one percent of the world’s diamonds are worthy of the Forevermark inscription.

FOREVERMARK Diamonds Are Responsibly Sourced

Each Forevermark diamond is responsibly sourced and embodies our principles of integrity, opportunities for women and our dedication to protect the natural world. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.

FOREVERMARK Inscription & Grading

Invisible to the naked eye, the inscription is made using bespoke technology from The De Beers Group of Companies. Featured on the personalised Forevermark Diamond Grading Report which comes with every Forevermark diamond, the individual identification number inscribed on each Forevermark diamond is just 1/5000th the width of a human hair. It can only be seen using a special Forevermark viewer at Authorised Forevermark Jewellers. Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 128 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewellers. For more information and to find your nearest Authorised Forevermark Jeweller offering Forevermark Grading Reports.